Vantage point: Developer sees big opportunity in boutique property

The Karol Hotel — a $30 million project — moves toward its opening day with several challenges at the forefront, particularly marketing.

Mark Wemple. Clearwater developer Fred Bullard named his latest project, a Tribute Portfolio hotel in Pinellas County, in honor of his wife, Karol.
Mark Wemple. Clearwater developer Fred Bullard named his latest project, a Tribute Portfolio hotel in Pinellas County, in honor of his wife, Karol.
  • Tampa Bay-Lakeland
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Marriott International Inc. gives developers of its Tribute Portfolio, a line of boutique hotels, quite a bit of design leeway — so much so that casual observers might not even know they’ve set foot in a Marriott property.

 

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