Noted family buys water sports firm, adds 55 employees to payroll

The Hoffmanns have invested about $500 million in buying numerous Southwest Florida properties the last three years.

By Business Observer Staff
| 9:30 a.m. September 20, 2019
| 1 Free Article Remaining!

Marco Island Water Sports and Naples Beach Water Sports is the latest company acquired by the Hoffmann Family of Companies, which has invested about $500 million in purchasing Southwest Florida hospitality-related businesses.

Charlotte–Lee–Collier

NAPLES — The Hoffmann Family of Companies have added another Southwest Florida company into its growing group of acquisitions, announcing the addition of Marco Island Water Sports and Naples Beach Water Sports.

Since moving to Naples roughly three years ago, David and Jerrilyn Hoffmann have invested about $500 million in purchasing various and numerous hospitality-related businesses and properties in Southwest Florida, including Hertz Arena, Florida Everblades, and a majority of commercial real estate in downtown Naples.

Their latest acquisition is a company founded by Marco Island businessman Mark Bahr in 1981, according to a news release. Financial terms of the deal weren't disclosed.

“Water sports enthusiasts typically lead active social lives,” David Hoffmann says in the release. “Those are the visitors and residents that we want to reach. We want the community to go out and have fun.”

Marco Island Water Sports and Naples Beach Water Sports has 55 employees with a fleet of 75 Yamaha Waverunners, three custom 12-passenger parasail boats and a 49-passenger catamaran for eco and dolphin watch tours, the release says.