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RV dealership targets competitor for acquisition

Lazydays signs letter of intent to buy Ocala-based Alliance Coach.

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  • | 11:16 a.m. June 13, 2019
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Forest River is one of the many RV brands that both Lazydays and Alliance Coach represent. Courtesy photo.
Forest River is one of the many RV brands that both Lazydays and Alliance Coach represent. Courtesy photo.
  • Tampa Bay-Lakeland
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TAMPA — Lazydays Holdings Inc., a publicly traded, Tampa-based RV dealership firm that operates in five states, has signed a letter of intent to acquire Ocala-based RV dealership Alliance Coach.

According to a press release, Alliance represents RV brands such as Thor, Forest River, Holiday Rambler, Renegade and Vanleigh. Lazydays targeted the company for acquisition because of its location at the nexus of two key Florida transportation corridors.

"We are extremely pleased to announce the planned acquisition of Alliance Coach as we continue to execute our geographic expansion strategy,” Lazydays Chairmand and CEO William Murnane states in the release. "Alliance is strategically located near the intersection of Interstate 75 and the Florida Turnpike and will give us excellent access to the rapidly growing Ocala and Orlando markets, including The Villages, a popular and fast-growing active adult community. We are honored that Judy Shapiro has entrusted Lazydays to carry on with the wonderful dealership and outstanding team of employees she built with her late husband, Alan. We are thrilled to have Alliance Coach become part of the Lazydays family of dealerships.”

Lazydays’ acquisition of Alliance Coach should be finalized in about 60 days, the release states, at which time Alliance will be rebranded Lazydays RV of Central Florida.

In 2018, Lazydays posted gross revenue of more than $608 million, down from $614 million in 2017.


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