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Private equity firm names new principals to deploy $150M

Aspen Capital seeks to deploy $5-$25 million of capital per investment.

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  • | 7:38 p.m. December 11, 2019
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NAPLES — Aspen Capital named John Gordy and John Haesler principals of the firm, a growth equity company that works with technology and tech-enabled businesses.

Gordy was previously with Pritzker Private Capital, a $2 billion private capital group that partners with North America based middle-market companies, according to a statement. While at Pritzker he was a member of both the investment team and the operations group, where he helped lead more than 10 transactions, the release adds. Prior to Pritzker Gordy was an investment banker at Citigroup, supporting the Mergers & Acquisitions and Global Industrials groups.

Haesler, meanwhile, was previously with Technology Crossover Ventures, a $15 billion growth equity firm that invests in technology and tech-enabled businesses. While at TCV, he specialized in minority and majority investments in the software industry. Investments he was involved with there, the release states, include, FinancialForce and Rave Mobile Safety. Prior to TCV, Haesler worked at Jefferies, in the Mergers & Acquisitions investment banking group.

“I am excited to have John and John join the Aspen Capital team,” Aspen Managing Partner Steve Jones says in the statement. “We have a mandate to deploy $150 million of capital in the next few years, and their breadth of experience and track records position us well to achieve this objective. They both embody Aspen’s core values of integrity, accountability, transparency, hard work and relationship-centered investing. John and John will enable us to expand our investment activities and partner with additional world class management teams.”

Naples-based Aspen seeks to deploy $5-$25 million of capital per investment, partnering with founders and entrepreneurs.



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