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ESTERO — Car rental giant Hertz plans to boost global franchising by naming Robert Barton to a new senior vice president position.
“With his nearly 30 years of franchise leadership experience in the car rental market, Bob is the ideal choice to direct and further develop our global franchise operations,” says Jeff Foland, Hertz senior vice president and chief revenue officer, in a statement. “Bob and his team will identify and implement additional expansion opportunities in targeted geographies as part of a disciplined global franchise growth strategy.”
At Hertz, Barton previously served as vice president of leisure brands and franchise operations for the Americas. Prior to Hertz, Barton led rental car and franchise operations at Franchise Services of North America, U-Save Auto Rental of America, Dollar Thrifty Auto Group, Budget Rent A Car and Cruise America. He is also a past President of the American Car Rental Association.
“In this newly created position, Bob will play an essential role in enhancing our support and value to our global franchise community to the benefit of our customers, wherever they rent with Hertz and our other brands worldwide,” says Michel Taride, group president.
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