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ESTERO — Car rental giant Hertz named Matthew Jauchius executive vice president and chief marketing officer.
A former executive with Nationwide Mutual Insurance and McKinsey, Jauchius will oversee the marketing strategy for Hertz, Dollar, Thrifty and Firefly brands. The role includes overseeing loyalty programs, e-commerce, customer relationship programs and social media efforts.
“Matt brings to Hertz significant expertise across many marketing disciplines with a strong track record of leading successful integrated brand strategies,” says Jeff Foland, senior executive vice president and chief revenue officer, in a statement. “He is an ideal fit to lead our continued brand architecture work and reinvigorate activity around our loyalty programs and customer experience offerings.”
Most recently Jauchius served as executive vice president and chief marketing officer at Nationwide Mutual Insurance, where he directed a marketing program that included brand marketing, media, advertising, digital marketing, social media, research analytics, public relations and customer advocacy.
“We will be evaluating and cultivating various strategies to ensure our iconic and valued brands capture leading positions in the industry, while building a first-class experience for our customers,” says Jauchius, in a statement.
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