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ESTERO — Hertz Equipment Rental named Bruce Dressel chief operating officer one month after it appointed Lawrence Silber new CEO.
Car rental giant Hertz is preparing to spin off its equipment rental subsidiary and has hired a new management team to oversee the effort. Investors such as private equity financier Carl Icahn have called for the spinoff as a way to boost the company's value.
Dressel previously served as president and CEO of Sunbelt Rentals, growing that organization from 24 to 195 locations during his tenure. Dressel also served as chief sales officer for ADS, a provider of equipment and logistics to the Department of Defense and other federal agencies. Since 2013 Dressel has been a consultant to the equipment rental industry.
“Bruce has proven experience growing businesses in the equipment rental industry,” says Silber, in a statement. “He's a catalyst for growth, and I am confident that his experience and leadership, together with our existing team, will help us realize our growth strategy as well as drive financial performance.”
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