There's no denying the sponsorship appeal of college sports.
The latest example: Tampa-based Suncoast Credit Union agreed to a $5 million deal to name the new basketball arena at Florida Southwestern State College, formerly known as Edison State College in Fort Myers.
The 75,000-square-foot Suncoast Credit Union Arena will be the centerpiece in the revival of sports at the state college. The arena will seat about 3,300 fans and will include six skyboxes and a hospitality event center. In addition to basketball, the arena will host other sports such as volleyball and events such as graduations and concerts.
So far, the college has raised $17.5 million needed to build the $20 million arena. Construction is scheduled to begin later this summer and be completed by fall 2016.
As of Dec. 31, Suncoast reported assets of nearly $6 billion and total loans of $4.2 billion. Suncoast is the largest credit union in Florida and the ninth in the U.S. based on assets. Chartered in 1934 as Hillsborough County Teachers Credit Union, Suncoast has 57 branches and serves more than 600,000 members in 17 Florida counties.