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ST. PETERSBURG — Interactive multichannel retailer HSN Inc. has promoted Bill Brand to president of HSN, effective immediately. Brand will retain his role as chief marketing officer of HSNi and will continue to report directly to HSNi's CEO Mindy Grossman.
He will assume responsibility for merchandising, programming, planning and HSN2 in addition to his current responsibilities.
Brand joined HSN in 2006 as senior vice president of programming. He has since taken on marketing and new business development responsibilities followed by TV operations, creative and digital. In 2013, Brand was promoted to chief marketing and business development officer of HSNi.
Prior to joining HSN, for more than 10 years Brand held senior executive positions in programming with Lifetime and VH1. He spent the first decade of his career in news management at regional television stations nationwide.
“Eight years ago, Bill was the first person I hired to join the HSN team and has been one of my key partners in transforming HSN into the full network of experiences that it is today,” Grossman says in a press release.
Brand is credited with HSN's entertainment integration strategy, which led to several partnerships with among others Univision, AOL, Disney and Toyota.
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