Mobile marketing firm heads to Dubai

SARASOTA — The mobile marketing and customer loyalty network developed by MobileBits Corp., Samy, is now available in Dubai.

Dubai Silicon Oasis-based Igniva Technologies, through a regional license from Sarasota-based MobileBits, launched the network in Dubai Feb. 12, according to a release. Samy was the top downloaded app in the lifestyle category within 24 hours, the release says.
'¨Dubai is the first United Arab Emirates market where Samy, which helps merchants, retailers and brands connect with consumers in their local area, is available. Brands the app is already working with in Dubai include Samsung, Kia and Hyundai, the release states.

“We are delighted to introduce Samy to the U.A.E. to provide efficiency and ease in connecting merchants with the country's diverse consumer base,” Igniva Technologies President Yousef Shreim says in the statement.

Mobile Bits, founded in 2009, announced a corporate expansion in September that includes up to 40 hires over the next three years. The firm currently has about 10 employees.