Loading
A corporate food fight has erupted between a Naples seafood-restaurant chain and burger giant Wendy's International.
Phelan Holdings, which owns the Pincher's Crab Shack restaurants on the Gulf Coast, is suing Wendy's in federal court for illegal use of its registered trademark slogan: “You can't fake fresh.”
The lawsuit by Phelan, which seeks unspecified damages, charges Wendy's used the slogan and others that were nearly identical in its restaurant promotions.
Still, despite the litigation, we'll bet you a steaming tray of blue crabs this gets resolved before going to trial. They'll be freshly caught.
Your free article limit has been reached this month.
Subscribe now for unlimited digital access to our award-winning business news.
Join thousands of executives who rely on us for insights spanning Tampa Bay to Naples.
