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TAMPA — CoAdvantage, a professional employer organization (PEO) based in Tampa, named Mike Maseda as its new CEO.
Maseda brings a variety of corporate leadership experience to CoAdvantage. Prior to joining the Tampa firm, Maseda led Avisena, a revenue management company that works with medical practices, as CEO. And before Avisena, Maseda worked for 11 years with ADP TotalSource, one of the world's largest PEOs, at one point serving as that firm's chief operating officer.
CoAdvantage operates offices in Tampa, Orlando and Houston. Last year, the company was acquired by Madison Capital Partners, a Chicago-based investment firm. And in April of this year, CoAdvantage merged with Global Employment Solutions PEO, to form one of the 10 largest PEOs in the nation.
Professional employer organizations provide human resource and staffing services to a variety of business clients.
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