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Business Observer Wednesday, Mar. 9, 2022 8 months ago

Tom Brady’s health and wellness company opens second location in state

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TB12 will operate on the campus of an orthopedic hospital in West Palm Beach.

TAMPA — TB12, a health and wellness company co-founded by former Tampa Bay Buccaneers quarterback Tom Brady and Alex Guerrero, has opened a second location in Florida and fourth overall.

According to a news release, the firm’s body coaches will serve new and existing clients in West Palm Beach, thanks to a partnership with Hospital for Special Surgery Florida, a provider of orthopedic services. TB12 specializes in performance and active recovery for clients who struggle with pain. It also helps people integrate recovery, pliability, nutrition, and functional strength and conditioning practices into their lives.   

"We are thrilled to serve clients in West Palm Beach through HSS Florida as this partner location enables us to expand our TB12 brand footprint, while offering clients our proven methods, adding to the best-in-class services provided in orthopedics," TB12 CEO John Burns states in the release. "TB12 body coaches will be available onsite for one-on-one consultations, personalized performance plans and injury prevention programming, all part of the proven TB12 method and systematic approach as we continue to further our reach to the masses." 

In addition to West Palm Beach, TB12 has a presence in Boston, Tampa and Foxboro, Massachusetts.

Founded in 1863, HSS Florida, the release states, is a leader in musculoskeletal health.

"This collaboration with TB12 is another example of how HSS is supporting the Florida community with better quality of life through better quality of movement," HSS Florida President Michael Enriquez states in the release. "TB12 body coaching is a natural complement to the superior orthopedic care we provide." 

Brady retired from the NFL Feb. 1. After leaving the New England Patriots, he capped his storied career with a Super Bowl win with the Bucs in 2021.

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