St. Petersburg bank rebrands, changes name

First Home Bank will be known as BayFirst, aligning with the name of its holding company, BayFirst Financial Corp.

  • By Business Observer Staff
  • | 10:53 a.m. May 16, 2022
  • | 0 Free Articles Remaining!
Valerie Fulbright, First Home Bank's vice president and community engagement officer, and CEO Tony Leo, photographed in December 2021.
Valerie Fulbright, First Home Bank's vice president and community engagement officer, and CEO Tony Leo, photographed in December 2021.
Photo by Mark Wemple
  • Tampa Bay-Lakeland
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First Home Bank, St. Petersburg’s only locally owned community bank, has changed its name to BayFirst and updated its branding with a new logo.

The new name, according to a news release, was chosen to better align the bank with its holding company, BayFirst Financial Corp. (NASDAQ: BAFN), and clear up confusion regarding the bank’s products and services.

 

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