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Business Observer Wednesday, Jan. 22, 2020 8 months ago

Hospitality firm, with acquisition, launches own corporate housing brand

Formerly known as Commonwealth Corporate Suites, Mainsail Corporate Housing will be part of Tampa-based Mainsail Lodging & Development.

TAMPA — With the acquisition and rebranding of Commonwealth Corporate Suites, Mainsail Lodging & Development has launched Mainsail Corporate Housing, the firm’s first foray into the corporate housing market.

Melissa Hoban will be Mainsail Corporate Housing's general manager in Virginia. Courtesy photo.

The new brand will initially operate in Virginia, South Carolina and North Carolina, according to a press release. Commonwealth Corporate Suites has offered premium fully furnished apartments throughout Virginia since 2004.

Tampa-based Mainsail, the release states, will continue provide corporate housing in Florida, Georgia, Alabama and Tennessee as an Oakwood Worldwide franchisee.

"This is a great opportunity and natural progression for Mainsail Housing, allowing us to build on nearly two decades of success in the Southeast," Mainsail Housing Managing Partner Jana Collier states in the release. "With the acquisition of Commonwealth Corporate Suites, we've gained a well-established team with tremendous market knowledge and experience to help introduce the Mainsail Corporate Housing brand in the region."

Renee Baker will transition to an account coordinator role with Mainsail Corporate Housing. Courtesy photo.

Former Commonwealth Corporate Suites President Sarah Everhart, the release states, will remain vice president of Mainsail Corporate Housing and lead efforts to establish the new brand in Virginia and the Carolinas. Commonwealth executives Melissa Hoban and Renee Baker are also transitioning to Mainsail as part of the deal. 

"This is an exciting start to the new year, working with my trusted colleagues to ensure a successful market entry," Everhart states in the release. "We have strong synergy within the team, which will be a huge advantage as we introduce the new Mainsail brand."

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