Gulf Coast Tourism
What the data shows: Taxable sales in the category of tourism and recreation include those at hotels and motels, bars and restaurants, liquor stores, photo and art stores, gift shops, admissions, sporting goods, rentals and jewelry stores. Data is for January, the latest available.
Forecast: Europeans may pick up the slack this summer, but the Old World economy is facing a tough recovery and the euro-dollar exchange rate isn't as favorable as it was last year. Hoteliers are banking on in-state travel, though the unemployment rate in Florida remains high and consumer confidence remains relatively low. Still, an improving stock market may spur some Americans to take a trip to Florida this summer.