Former Sarasota Jackson Hewitt exec counts new gig

Danamichele Brennen, the former top executive for a 150-employee Jackson Hewitt call center in Sarasota, landed a job with a Boca Raton firm that provides loyalty-marketing programs for small businesses.

Brennen, according to a release, was named chief operating officer of Boca Raton-based SpringBig. “I am absolutely thrilled to be back in the vibrant and exciting technology culture of South Florida,” Brennen says in the release. “Bringing meaningful and impactful technology-based solutions to small businesses has long been a passion of mine and I can't wait to help more and more small businesses feel the power of SpringBig.”

Brennen was chief technology officer for Jackson Hewitt, the Parsippany, N.J.-based national tax preparation giant, from 2007 to 2011. A former executive in the travel and hospitality industries, where she developed patented software and other computer-based products, Brennen helped reshape the Sarasota Jackson Hewitt office. She brought back more than 25 seasonal jobs that had previously been outsourced to the Philippines. Brennen also led implementation of a $1 million software system upgrade for Jackson Hewitt's Sarasota office, which provides technology and call center support for the firm's national network of 6,000 tax preparers.