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Business Observer Monday, Mar. 23, 2020 3 months ago

Firm creates #SWFLStrong campaign

Movement designed to bring balance to slew of negative news.

FORT MYERS — An area public relations and marketing firm has created an online campaign to keep the community connected through the coronavirus crisis, dubbed #SWFLStrong.

The campaign, from Fort Myers-based Conric PR & Marketing, includes a SWFL Strong Facebook group, where, according to a statement, “members of the Southwest Florida community can unite and connect to share good thoughts, community information, business developments and stories of goodwill.”

“Members of the group,” adds the statement, “can let the community know about businesses that are open or closed, what family activities you’re enjoying while at home, or share an exercise routine, a special recipe, health tips, or even where to buy toilet paper. What won’t be permitted is politics, negative comments or bullying.”

Conric PR & Marketing hopes to partner with other agencies, organizations and social influencers to help spread the SWFL Strong message, using the #SWFLStrong hashtag.

“Our hope is to bring the entire community together on one platform to share positive news and thoughts,” says Conric PR & Marketing President and Chief Marketing Officer Connie Ramos-Williams in the statement. “It’s difficult to stay calm, positive, healthy and strong if you are quarantined in your home and watching COVID-19 numbers go up minute by minute. Although we need to stay informed and be aware of the world around us, we also need a safe and happy place to help one another live a healthy life.”

 Some of the topics and posts the Conric team is asking the community to post and share include:

• Share Kindness Sundays: Share photos, video or stories of a random act of kindness or tell someone something kind, using the hashtag #KindlySWFL;

• Meme Mondays: We all need a laugh, so start the week with a fun meme, using the hashtag #SWFLMemes;

• Positive Thoughts Tuesdays: Share positive thoughts about Southwest Florida or inspirational quotes, using the hashtag #PositivelySWFL;

• Wellness Wednesdays: Share a health or wellness tip, like workouts that can be done at home, healthy recipes or natural remedies for staying healthy, using the hashtag #StayWellSWFL;

• Thankful Thursdays: Show first responders, retail workers, health care workers and others your appreciation by going outside and making some noise (applaud, play an instrument, ring a bell, whistle or whatever makes you feel happy and shows your appreciation) at 7 p.m. every Thursday. If you don’t want to step outside, simply share a post using the hashtag #SWFLHeroes;

• Family Time Fridays: Share fun things that can be done at home as a family or ask someone to read a story to a child and share it on video, using the hashtag #SWFLFamilies;

• Small Business Saturdays: To support our local business communityshare a post featuring a local business that is doing something extraordinary, is open for business, has new hours, or is delivering meals by using the hashtag #SWFLBizness.



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