Company, nearing its 100th birthday, changes name

Superior Uniform Group rebrands as Superior Group of Companies.


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  • | 3:10 p.m. May 7, 2018
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Superior Group of Companies CEO CEO Michael Benstock at the Nasdaq exchange in 2017.
Superior Group of Companies CEO CEO Michael Benstock at the Nasdaq exchange in 2017.
  • Tampa Bay-Lakeland
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SEMINOLE — Superior Uniform Group Inc. announced recently it will formally change its name to Superior Group of Companies.

According to a press release, the $267 million, nearly 100-year-old company is making the change to better reflect its diverse offerings. Superior has grown significantly via acquisitions in the past five years, buying complementary companies like BAMKO, which makes branded merchandise; Tangerine Promotions, a supplier of promotional products and signage; and Public Identity, a source of collegiate-licensed products and apparel for hundreds of colleges and universities.

 

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