College creates program to help businesses reenter the marketplace

Florida Gulf Coast University takes the lead on a big project: helping businesses prove they are ready to reopen.

Courtesy. Florida Gulf Coast University’s Lutgert College of Business Dean Chris Westley says Restart SWFL is designed “to give consumers a sense of confidence they can enter the marketplace again.”
Courtesy. Florida Gulf Coast University’s Lutgert College of Business Dean Chris Westley says Restart SWFL is designed “to give consumers a sense of confidence they can enter the marketplace again.”
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Out of all the coronavirus business-related data points, one stings Chris Westley the most when he considers the challenges companies face in a post-pandemic world. The statistic: At least 40% of businesses forced to close because of a disaster never reopen, according to the Federal Emergency Management Agency.

 

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