Homebuilders that traditionally shy away from first-time buyers — margins can be thin there — are embracing that segment like never before. One key: Make sure the homes are cool.
By
Elizabeth Djinis
| 9:00 a.m. April 1, 2021
Mark Wemple. Homes by Westbay President Willy Nunn believes the company’s Casa Fresca unit has big potential to lure more first-time homebuyers as customers.
Construction-Development
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For first-time homebuyers, 2020 was a big year.
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