Legoland Florida president sets sights on new ways to grow market share

The top executive at Legoland Florida takes on the role just as the hyper-competitive $30 billion amusement park industry begins to show a slight dip in what was a post-COVID surge in attendance.


Legoland President Franceen Gonzales at the park's Lego-built version of downtown Tampa.
Legoland President Franceen Gonzales at the park's Lego-built version of downtown Tampa.
Photo by Calvin Knight
  • Tampa Bay-Lakeland
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