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Naples Soap Co., a health and wellness brand known for skin and hair care products, is entering the fourth quarter in retail expansion mode.
The company, publicly traded under the publicly traded over the counter under the symbol NASO, has opened four stores across Florida, it announced in a statement. That equates to 6,100 square feet of retail space, say comoany officials.
“When we developed our 2023 retail expansion plan, we set out to find new markets that closely mirrored our top performing stores in high foot traffic areas that attract both tourists and year-round residents," CEO and Founder Deanna Wallin says in the release. "We also looked to even out some of the seasonality we experience in Southwest Florida by identifying regions with opposite tourist seasons to the existing footprint as well as locations that were not seasonal with steady year-round activity.”
New locations include:
Naples Soap Co., founded in 2009, markets more than 300 personal care products including body, face and hair care. It operates stores in Naples, Estero, Fort Myers, Sanibel, Punta Gorda, Venice, Lakewood Ranch, Kissimmee, Mount Dora, Santa Rosa Beach, Destin and Plantation, as well as at more than 300 boutiques, spas and stores throughout the U.S. through its wholesale division.
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