Metro Development Group made Lisa Gibbings vice president of marketing and communications, the company says in a news release.
Gibbings, a Tampa Bay executive, will lead marketing, communications strategy and execution for more than 30 existing and upcoming Metro master-planned communities in Florida, as well as for Metro’s four subsidiary brands: MetroPlaces, Lagoons, UltraFi and StreetLeaf.
Gibbings, 38, has experience in the field of marketing, Metro says. In her previous role as vice president of marketing at AAMP Global, a vehicle technology company, "Gibbings established a digital presence that extended the brand into new sales channels, thus diversifying revenue streams even during a difficult period such as COVID," Metro says. "She did this while building out a strong internal marketing team and foundation for the organization."
Prior to her executive role at AAMP, Gibbings held an executive position at Valpak, where she rose to the position of vice president of marketing and communications.
Metro Development Group, a Florida-based master-planned community developer, says it has been selling master-planned communities in Pasco, Hillsborough, Manatee, Polk, Brevard and Lee counties for more 20 years. It was founded in 2003.
Metro's subsidiary companies manage community planning and development, including the development of its "world-famous lagoon amenity" along with the day-to-day operation of its many communities.
Metro says it made "record" home sales in Florida in 2023.