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Study: Tampa, Naples homes selling under list prices

Despite talk of growing costs in Florida, the Sunshine State has many city areas in which homes are sold under list prices.

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  • | 5:00 p.m. August 31, 2023
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Despite questions about Florida's affordability, many city areas in the Sunshine State are seeing buyers get a home for less than the list price, according to a study looking at Zillow data.

Key West, the study found, has the fewest numbers of homes selling above list price in the United States. Naples has the second fewest in the nation.

The study, done by Moving Feedback, found Key West's homes sell for 0.95% less than the original asking price on average. Homes in this area is listed for $925,997 but are sold for almost $44,000 less than list price.

In Naples, homes are selling on average at 0.96% under the asking price, the study found. Homes there are listed at an average of $619,782, but are sold at approximately $26,000 less, Moving Feedback found.

The study found 23 cities in Florida with selling prices beneath the list price and ranked them. See chart below for how the metro areas on the Gulf Coast fared. 

RegionAverage home price saleAmount under list priceFlorida rank
North Port$465,776$13,8386
Punta Gorda$348,146$13,6087

NOTE: Sarasota and Bradenton are part of the North Port MSA; Clearwater and St. Petersburg are part of the Tampa MSA

The No. 1 city in the United States where homeowners are selling over the asking price is Vallejo, California, near San Francisco. Vallejo homes average $521,177 but can be sold for nearly $40,000 over this, the study says.

Coming in second, not surprisingly, is densely packed San Francisco, where homes sold at around $973,772. Homes are sold on average at 1.03% more than original list price, averaging $31,158 over the original listing price.


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