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For Sarasota-based S-One Holdings Corp., what started as solving pandemic-driven problems has evolved into creating new, long-term solutions.
In recent months, the digital imaging, design and print company, with $147.6 million in revenue in 2019, has done an increasing amount of video and virtual event production for a variety of organizations and companies. Senior Producer/Lead Writer Dan Romito tells Coffee Talk S-One has done video work for a long time, but it’s focused on the services more amid the pandemic, even forming a side company, S-One Media. Its niche? Virtual event and trade show services.
The company has a studio at its Sarasota offices, where it does filming for virtual events. Clients have included the Economic Development Corporation of Sarasota County, a client in the medical industry, Canon and others. With Canon, for instance, it’s working on production for a virtual photography event. “We are doing six keynote presentations from some of the biggest photographers in the country who work with Canon,” says Director of Productions Jason Nelson. “Most will be coming to Sarasota where they’ll go into our green-screen studio, we’ll film them, add in virtual backgrounds, make hour-long informational sessions and will upload into the virtual trade show environment.”
The virtual trade shows S-One puts together combine videos with virtual booths, links to related products and other elements. Nelson and Romito say the goal is to create experiences so real they lead attendees to ask why they’d ever want to go to a normal, in-person trade show again. (The virtual option, they joke, also gives attendees the option to sit on the couch and eat Cheetos.)
For some clients, S-One writes the content and finds on-camera talent. Because of those options, the cost to clients varies. “We’re filling a need that’s in the marketplace,” Nelson says. “A sales team is not able to visit customers like they used to, and face-to-face interaction is just not possible right now, so what is the alternative?” For many, it’s a Zoom call, he says, but S-One is doing more than that. “We’re creating the next generation of virtual experiences, beyond a Zoom call, beyond a Microsoft Teams meeting,” Nelson says.
S-One officials expect demand for virtual event production to continue even after the pandemic. Nelson says, “S-One is fully committed to this being a long-term endeavor for us, not just a flash in the pan.”
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