Polish the gems: Resorts level up to meet tourists' changing demands, trends

A collection of boutique hotels strives to set itself apart with unique experiences, fine dining and wellness options.

  • By Business Observer Staff
  • | 6:00 a.m. February 14, 2020
The Sandpearl Resort on Clearwater Beach, part of the Opal Collection. Courtesy photo.
The Sandpearl Resort on Clearwater Beach, part of the Opal Collection. Courtesy photo.
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The Opal Collection, a marketing company that works with boutique Florida hotels and resorts, including seven notable properties on the Gulf Coast, dispatched its head of public relations to Tampa recently to tout upgrades to its portfolio and discuss state tourism trends.

 

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