As the CFO of Venice-based Tervis, Hosana Fieber doesn’t just work with numbers at the drinkware manufacturer, one of the largest companies in the region. She is also involved in the company’s sustainability efforts, works closely with the marketing and sales teams and manages the IT department.
“I get to dabble into every department, and I particularly love that because I get to not only influence other areas, but I also get to learn from them about so many different aspects of the business,” says Fieber, 39. “I can really say I’m a well-rounded manufacturing professional who can pretty much attack things from any side.”
Fieber is a boomerang executive at Tervis: She worked there from 2009 to 2015 as vice president and controller. In 2016 she became controller for Sarasota-based manufacturer ASO Worldwide and was later promoted to CFO there. She came back to Tervis in 2017 as vice president of finance and was named CFO in 2018.
Having her hands in lots of different areas, meanwhile, keeps her busy — and that’s how she works best. She’s also not afraid to say that she thinks the concept of work-life balance is “a fairy tale.” “Sometimes work wins, and sometimes family wins,” the mother of four says. “But there is no such thing as 100% of the time having work-life balance. I make sure I compensate on the family side for the times I have to make work a priority, and vice versa. And that is really what has made me successful.”
Yoga helps her to slow down and put everything in perspective. “I wouldn’t be sane if I didn’t do yoga,” Fieber says. “It’s the only quiet time I get when I’m able to be alone with the mat. It definitely makes me reenergized and gives me that ‘me’ time that I really need.”
ON THE RECORD: Hosana Fieber
Name: Hosana Fieber
City of residence: Sarasota
Birthplace: Hialeah, Fla.
Years on the Gulf Coast: 10
Marital status/children: Married with four children
Alma mater/degree: BA from University of Miami, MBA from Florida State University
Where is the best place to network? I find LinkedIn helpful. I have been able to make some excellent business relationships across the globe on that platform. I also find that joining organizations in the community is a great way to expand your network.
What's the best business lesson you've ever learned? The best lesson I have learned is that speed to market is critical for a consumer-facing brand. The world works at a faster speed than ever before, and consumers are accustomed to getting newness presented almost daily. Engage the consumer every chance you get.
What's your top tip for being productive? Stay busy. I know it sounds contradictory, but the busier you are, the more you accomplish. A truly productive person never completes a to-do list. That list simply continually gets added to.
What's the weirdest job you've ever had? While in college I transcribed psychiatry sessions as a work study program. Those sessions were interesting to say the least.
What community group or organization are you most involved with? Tervis and the Barancik Foundation
If you could have a side hustle, what would it be? Yoga instructor. I love the state of mind practicing puts me in.
What's your favorite off-hours activity? I use off-hours to spend time with my kids and husband. Work/life balance is not a reality for me, at different times of the day/week/month/year one wins over the other. Therefore my favorite activity is spending time with them doing whatever they happen to be interested in at the time. My second favorite is yoga.
What's your favorite board game or video game? Clue
What's the top item on your bucket list? I have been fortunate enough to knock quite a few items off my bucket list. My top item at this point is to do more travel with my husband.
Where is your happy place? The beach or the mountains; both make me feel connected to nature.
What's your favorite podcast? Currently not listening to any
Who/what is your favorite musical artist/band? Jack Johnson
Who would play you in a movie about your life? Katie Holmes … maybe. This is a tricky question.
What was your first album/tape cassette/CD? Whitney Houston
What was your first concert? Shakira
What's one song that will get you out on the dance floor? Pretty much any song that has dance beats.
What's your favorite karaoke song? "Sweet Caroline" — too obvious? Anything Bon Jovi.
What instrument/role would you play in a band? Guitar
Please describe yourself in three words. Independent, assertive and compassionate