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Tampa firm buys Lakeland apartments

Blue Roc's deal for Victoria Landing apartments sets pricing record for Polk County multifamily

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  • | 6:00 a.m. February 22, 2019
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COURTESY PHOTO — Blue Roc Premier, of Tampa, bought the Victoria Landing apartments for $50 million.
COURTESY PHOTO — Blue Roc Premier, of Tampa, bought the Victoria Landing apartments for $50 million.
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A Tampa firm has set a new pricing record with its $50 million purchase of a Polk County apartment complex, property records indicate.

Blue Roc Premier’s acquisition of the 352-unit Victoria Landing apartments — since rebranded as the Park at Palazzo — is the third Lakeland multifamily rental property it’s purchased.

In all, the company controls 14 Gulf Coast complexes, in Brandon, Fort Myers, St. Petersburg, Tampa and Lakeland.

Blue Roc bought the 3685 Victoria Manor Dr. complex from Mercury Investment Co. of Duluth, Minn., which acquired the property in April 2014 for $37.66 million, records indicate.

Blue Roc CEO and owner Randy Ferreira did not return multiple telephone calls regarding the acquisition.

At the time of Blue Roc’s purchase, average rents in the Park at Palazzo were $1,376 monthly and occupancy was 98%. Unit sizes there average 1,089 square feet.

The 12-building complex, on 24 acres, was completed in 2007. Units feature nine-foot ceilings and full-sized washer and dryers. Amenities in the gated community include indoor basketball and racquetball courts; a resort-styled swimming pool adjacent to cabanas and a tiki bar; a sand volleyball court; a pair of dog parks; and a yoga and meditation room.

The complex also is in close proximity to Interstate 4.

Commercial real estate brokerage firm Cushman & Wakefield Florida Multifamily Group’s Brad Capas, Luis Elorza and Robert Given represented Mercury Investment in the sale.

Capas notes the complex will draw tenants from “three major Florida growth markets.”

“Further, there is potential for significant revenue enhancement through the completion of unit upgrades,” Capas says of Blue Roc.


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