How to launch a B-Corp that generates results

A property development and hospitality leader explains the rationale behind 'doing well by doing good.'

Jared Meyers. Courtesy photo.
Jared Meyers. Courtesy photo.
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As the buying power of millennials and Generation Z increases, buzzwords like “conscious capitalism” and “triple bottom line” — people, planet, profits — have begun to shape business strategy for many companies.

 

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