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Tom Kerr, 38

Co-owner, CK Advertising

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  • | 11:30 a.m. October 13, 2017
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  • Class of 2017
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Tom Kerr’s LinkedIn bio bills him as a “new age advertising account service specialist.” So, of course, we had to ask him what that means.

“I really haven’t updated that in a while,” he laughs, “but what it means is I’m not just the sales guy … you know, old school account executives. All they really did was go out, go to dinners … they didn’t always have a lot of substance. I’m much more of a strategic person. I’m not just there to sell. I really invest in and spend a lot of time trying to improve my client’s business with my own thoughts, instead of just regurgitating what somebody behind the scenes is telling me.”

As you might expect, Kerr has a knack for branding. He came up with — and trademarked — the term “TraDigital” as a slogan for CK Advertising, his Cape Coral-based agency that specializes in marketing campaigns for auto dealers.

“We are a one-stop shop,” he says. “We can handle all traditional and digital advertising needs. We handle both facets equally well, and by doing that we create synergy throughout entire advertising campaigns.”

Despite his new-age approach to doing business, many of Kerr’s clients remain decidedly old school. They need face time to discuss their advertising needs, which means Kerr, a father of five, spends more time than he’d like on the road.

“It’s the business we’re in — we handle car dealers and only car dealers,” he says. “That personal relationship is still very, very important.”

Kerr, by the way, drives an Audi A7. “My wish-list car is an Audi R8,” he says. “Not a Ferrari or a Lamborghini or anything. I really like the Audi brand, but if I were to change, I would probably get a BMW 650.”

— Brian Hartz

Survey says

Name: Tom Kerr

Age: 38

City of residence: Cape Coral

Twitter handle: kerr_tom

Employer: CK Advertising

Title: Co-Owner

Birthplace: Ashland, Ohio

Years on the Gulf Coast: 14

Marital status/children: Married/5

Alma mater/degree: Ohio University/Public Relations

Best place to network: Conventions

Messy desk or clean workspace: Clean

Eat lunch out or at your desk: Now I eat out, but I used to always eat at my desk

Best business lesson ever learned: Do the right thing for the customer first and the compensation will follow

Weirdest job you’ve ever had: I spent a summer promoting a 1962 Thunderbird giveaway on the radio. I had to drive the Thunderbird from location to location recording commercials via a cell phone to get people to the location in order to sign up.

A website that makes your job easier: Concur

App you use the most: Facebook

One thing you do everyday: Zero out my inbox

Community group you’re most involved with: Harry Chapin Food Bank

Favorite off-hours activity: Watching my kids in their youth sports/activities

Two people, dead or alive, you’d like to have dinner with: My grandfather and Ronald Reagan

What you would be doing if you could pick another career: Sportscaster

Top item on your bucket list: Going to Scotland to learn more about my ancestry/clan

Your happy place is: Playing golf

Your biggest fear: Disappointing my family or employees

Skill you’d like to learn: Computer programming

Who would play you in a movie about your life: John Hamm or Tom Hardy

Describe yourself in three words: Demanding, generous and driven


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