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If you needed further proof craft beer has officially taken over the planet, Tampa-based World of Beer has launched a new mobile app featuring ALEgorithm, a “community-driven beer discovery engine.”
It's designed to help users determine what type of beer to order based on their own personal tastes, plus ratings submitted by other users who've taken, ahem, deep dives into WOB's selection of more than 500 brews. Meanwhile, somewhere in the Rust Belt, the grizzled bartender in your dad's corner dive sheds a single, silent tear. “Download this,” you might hear him mutter under his breath as he slings another pint of PBR.
“For each beer drinker who downloads the app and rates beers, the ALEgorithm will get smarter and recommendations will become more precise,” says Hannah Davis, WOB's senior director of brand marketing and Skynet ambassador. “Each user will help enhance the ALEgorithm for all members.”
WOB says it decided to revamp its app after consumer research revealed the product wasn't meeting the needs of its diverse clientele, who, for some reason, need a computer program to tell them what kind of beer to drink. Sorry, we jest. We really do. The times, they really are a-changin'.
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