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Door-to-door grocery delivery is yesterday's news.
Now two Tampa area auto dealerships will sell cars similar to the way Publix uses online delivery service Shipt to sell bananas and pickles: by just showing up at the house.
The concept, Showroom2Go, was created by longtime area car dealer John Marazzi, who has been selling cars on the Gulf Coast since 1987, first in Clearwater and later in Naples and Fort Myers. Marazzi is now a managing partner of Sun Toyota in Holiday and Brandon Honda.
Marazzi introduced Showroom2Go last month. The program works as simple as it sounds: Sales personnel will bring a car directly to a customer's home or office for a test drive, or even a garage test, to see how the vehicle fits inside. They will even bring the requisite paperwork to close the deal, if necessary. “People really want convenience and what else is more convenient than brining the car to you,” Marazzi tells Coffee Talk.
Sun Toyota brought out 65 cars for test-drives through Showroom2Go in August, says Marazzi, and a little more than half those cars were sold. Marazzi says he hopes Showroom2Go eventually brings in at least 100 additional sales a month.
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