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Connecting customers to a business seamlessly, from a smartphone to walking through the door, is the drop-everything quandary retailers face in 2015.
In industry lingo it's called omni-channel retailing, and it involves every potential way a customer can interact with a brand. That includes brick-and-mortar, mobile devices, social media, direct mail and even old-school catalogs. “It's not sexy,” Beall's Chief Information Officer David Massey says, “but omni-channel is the state of where retail is today.”
Massey, also a senior vice president at the Bradenton-based retailer, with $1.29 billion in 2013 sales, was part of a Suncoast Technology Forum luncheon panel on emerging technologies held in January. Paul Hoffman, president of Sarasota-based managed IT services firm SouthTech, and PGT Inc. IT Director Terry Mitchell joined Massey on the panel.
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