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What dO you dO?

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  • | 4:34 p.m. June 19, 2013
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Do you know when your customers are saying something bad about your business online? How about where your company ranks in a list of results on different search engines? Do you regularly keep up with Facebook, Instagram, Twitter, Vine or the other numerous social networks?

If the answer is “no,” or “what the heck is 'Vine?'” then this is for you.

The Observer Media Group, parent company of the Business Observer and publisher of seven community weeklies in Florida, recently launched dO Media, a new division formed to help ease businesses' pain in the digital world.

With a variety of services that range from creating videos and websites to managing customer reviews, dO Media's goal is to help businesses create their best online strategy.

“Realizing that managing all the new channels, platforms and tools that the digital world throws at business owners every day was going to be increasingly difficult, we wanted to do our part to help small- and medium-sized businesses navigate the digital world,” says Emily Walsh, chief digital officer of the Observer Media Group.

One offering allows CEOs to receive updates on the metrics they care about most, right to their inboxes. Coupled with a digital marketing plan, the new organization will help business leaders get a better grasp of managing and leveraging what's going on in the digital world — a must in an age where even grandparents have smartphones.


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