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FORT MYERS — Revenues at lodgings in Lee County in December rose 10.6% compared with the same month in 2011, according to data from Smith Travel Research.
Hoteliers appeared to be able to push up room rates in December without impacting the occupancy rate, the data show. That indicates the spring tourism season could be particularly strong, especially if hoteliers can continue to boost rates.
Revenue per available room is an important gauge of the financial health of the lodging industry and is a function of occupancies and average daily rates. In December, revenue per available room reached $60.02, up from $54.25 in December 2011.
The average occupancy rate rose 6.2% in December to 50.6% compared with the same month in 2011. The average daily rate rose 4.2% to $118.65 in the same period, according to Smith Travel data shared by the Lee County Visitor & Convention Bureau.
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