TAMPA — Rick Homans celebrated his three-month anniversary as president and CEO of the Tampa Hillsborough Economic Development Corp. with a media briefing that revealed his reorganized staff and strategy, which includes a marketing overhaul and research initiatives on the Tampa work force.
On Wednesday, the EDC issued a request for proposal seeking a company to redesign its website and marketing materials. The organization has allotted $85,000 for the initiative and plans to relaunch its website by Oct. 1. An EDC spokeswoman says the website is the cornerstone of the renewed marketing efforts, citing a study that shows 60% of firms looking to relocate nix potential counties based solely on their EDC's Web presence.
Homans also discussed two studies the organization will undertake. A work force study will identify what is causing the gap between companies looking to hire and workers seeking employment. And Chicago-based research firm True Partners Consulting will conduct a project measuring the efficacy of recruitment incentives.
Earlier this month, the organization announced the addition of Jennifer Mikosky, Danielle Ruiz and Lindsey Kimball as directors earlier this month. Homans says that two project managers will be added to the EDC's new business retention and expansion department by Aug. 1 and one project manager will fill a position in the business recruitment department by Oct. 1.