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Bob DeCecco faced a daunting situation in early 2010 when he met with some New York hedge fund executives. DeCecco was there to ask for a $25 million investment in what was then a floundering Clearwater-based consumer products firm the fund had backed. It was an audacious request considering the firm, then called OmniReliant Holdings, had just ripped through more than $50 million of the fund's cash in three years with nary a profit.

 

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