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Coffee Talk
Business Observer Friday, Sep. 27, 2019 8 months ago

Subscription box business takes home industry award, plans for new product

Sarasota-based We Craft Box will introduce We Craft Box Senior soon.

From make-your-own meals to pet products, subscription boxes have exploded in popularity in recent years.

Sarasota-based subscription box company We Craft Box has harnessed the growth of the industry. Founder Betsy Wild is building up her business and gaining more exposure through recent awards and recognitions. She’s also planning an expansion of the business, with a new product set to ship out soon.

Wild recently earned second place in global subscription box marketplace Cratejoy’s first business accelerator program. The program included webinars about different topics, such as fulfillment options, websites and marketing techniques. Wild tells Coffee Talk it also gave her a chance to speak with other subscription box founders and CEOs about struggles they have overcome and what they have discovered about their customers. “We were able to really beef up and improve every aspect of our business,” she says.

Courtesy. We Craft Box, which will celebrate its two-year anniversary in October, has grown five times its size each year in number of subscribers and sales, Founder Betsy Wild says.

Placing second in the accelerator program earned her a trip to SubSummit 2019, a convention for the subscription box industry held in New Orleans in May. We Craft Box was nominated for four awards and won an award for Best Craft Box. “It was an honor to be put up with some of the huge boxes,” Wild says. “There was some really great competition.”

The company, which will celebrate its two-year anniversary in October, has grown five times its size each year in number of subscribers and sales, Wild says. It used to be based in a home studio, but it outgrew it and moved to another space. Now We Craft Box has already outgrown that space and is moving to a larger one next month.

Because of the success and demand, the company will introduce a new product soon — We Craft Box Senior — specifically branded for adults. “We have a lot of customers ordering We Craft Box for themselves,” Wild says. That includes adults of all ages, adults buying for their parents and nursing home activity directors, says Wild.

Promotions for the new product have started on social media. The company is planning a presale for the end of October or early November, with the first We Craft Box Senior boxes shipping out in December. The roll out of the new box intentionally takes advantage of a time of year that has proven busy for the company because the boxes have become popular gifts. “The holiday season has been huge for us,” Wild says. “Gifting an experience has become very popular.”

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