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Business Observer Thursday, May 13, 2021 1 month ago

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The realignment will help the organization rebuild following the pandemic.

The nation's leading nonprofit dedicated to encouraging adults to swim, Sarasota-based U.S. Masters Swimming, recently announced a staffing realignment in an effort to capitalize on what officials hope will be a post-pandemic resugurance in people getting back in pools.  

“The past year has been full of challenges for USMS,” the organization's CEO, Dawson Hughes, says in a press release. “The new structure will allow our staff members to use their strengths to support USMS clubs, events, coaches and volunteer efforts at the local level to provide quality swimming opportunities for USMS members across the country. We believe USMS has tremendous potential for growth in the coming year to rebuild to pre-pandemic membership levels and beyond."

Changes include: 

• Staff Member Kyle Deery was recently promoted to Chief Marketing Officer, where he will continue to oversee marketing, branding, communications and publications. Deery is USMS’s longest-tenured staff member, the release states. 

• The new senior director of marketing technology and volunteer services is Jessica Reilly, who will work on USMS’s technology infrastructure to lead volunteer services and communication; 

• Jay Eckert was promoted to senior director of membership and business development. Eckert will oversee membership and club services while also building relationships with USMS’s partners and overseeing events. His team includes Steve Hall, manager of events and business development; Sarah Johnson, coordinator of membership and club services; and Melanie Jaudon, coordinator of events and business development;  

• Bill Brenner was promoted to senior director of club and coach development, where he will lead USMS’s efforts to support and grow membership through clubs. The membership and business development department Eckert oversees was created to support this position; and 

• Staff accountant Adrienne McKee has moved to a full-time position.

U.S. Masters Swimming had $4.1 million in revenue in 2020, according to the organization's budget documents on its website. More than half of its revenue came from membership dues. It projected a slight loss, of $135,756 in 2020, the budget documents show. 

 

 

 

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