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CLEARWATER — As Seen On TV Inc. announced Henrik Sandell, Ph.D., will serve as chief operating officer and Andrew Kingston will be chief legal counsel and head of new business development for the company, according to a news release.
Sandell has more than 18 years of experience building new marketing ventures and repositioning brands. He worked with research firms like ID3 Institute and the MIT Media Lab, according to Ronald Pruett, the recently named president and CEO of As Seen By TV. Sandell was senior vice president of marketing operations at Liberty Medical/Polymedica (PLMD), which was acquired for $1.58 billion by Medco Health Solutions.
Kingston has more than 25 years of experience serving as in-house and outside counsel to businesses. He served as general counsel for public and private companies including eDiets.com. Kingston was a partner in founding NNDKP, a law firm providing assistance to governments, startups and Fortune 500 companies.
"As co-founder of a highly regarded international law firm, [Kingston] is that rare lawyer who is both an accomplished legal professional and a successful entrepreneur,” Pruett says in the release.
As Seen On TV is a product marketing company offering products for the household, kitchen, outdoors, health and beauty, fitness, clothing, electronics, toys, novelties, pets, DVDs and food.
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