Road less traveled: Tourism campaign charts an unconventional course

Faced with a steep challenge from their client, a destination marketing organization, FKQ Advertising + Marketing took a much different approach to selling vacationers on the appeal of Tampa Bay.


Pictured from left are  FKQ Senior Account Director Elisa DeBernardo, Group Creative Director Dana Cohen and Group Media Director Gina Kline. (Photo by Mark Wemple)
Pictured from left are FKQ Senior Account Director Elisa DeBernardo, Group Creative Director Dana Cohen and Group Media Director Gina Kline. (Photo by Mark Wemple)
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