Real estate firm aims to bring in more agents through million-dollar plan

A little over a year ago, Mark Coppens started a real estate firm. Now he’s trying to draw more agents to his firm through a program he dubbed the Million Dollar Agent Plan — which aims to turn agents into seven-figure stars. 

Coppens runs downtown Sarasota-based Living Vogue Real Estate with his wife, Jamie Coppens. Mark Coppens tells Coffee Talk they created the Million Dollar Agent Plan after talking with new real estate agents. They discovered agents were paying for several out-of-pocket expenses, including costs associated with marketing properties. For each of their listings, that could mean photos, videos, a website and more. “Those expenses will run up to several thousand of dollars,” he says. With his plan, that risk factor is reduced. “I take that financial burden,” says Coppens.