Harrison Ambs, 37

Harrison Ambs considers his leadership role at digital marketing firm Vectra Digital in the age of the coronavirus an opportunity created in chaos. To that end, he keeps a favorite quote of his from former Intel CEO Andy Grove at the front of his mind.

“Bad companies are destroyed by crises,” Grove said. “Good companies survive them. Great companies are improved by them."

Ambs, the chief strategy officer of Vectra, says his goal, internally with the company’s 15 employees and externally with clients, is to get to and maintain that level of greatness. That goes for the pandemic and long after it. The key to doing that over the past six months, he says, has been to hyper-focus on two elements of the company’s culture: communication and processes.