Realtors find a better model to sell homes

An independent Southwest Florida real estate agency went looking for a strategy to compete with national brands. Although change wasn't easy, some benefits are percolating.

Greg and Kathy Zorn have rebranded Florida Home Realty and adapted their business model to Better Homes & Gardens Pristine Realty. They made the change to not only survive but also to compete with larger firms. JimJett.com photo
Greg and Kathy Zorn have rebranded Florida Home Realty and adapted their business model to Better Homes & Gardens Pristine Realty. They made the change to not only survive but also to compete with larger firms. JimJett.com photo
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Veteran Southwest Florida real estate brokers Greg and Kathy Zorn faced a business-altering decision in 2017: continue as the independent, dual office Florida Home Realty they had operated for decades or disrupt their business model by aligning themselves with a national brand.

 

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