Christin Lilly, 38

Beach Babe Boutique traces its origins to Christin Lilly wanting to solve a problem. “It all started with me just wearing frumpy clothes all the time,” she says. Lilly couldn’t find clothes that fit right, and she wanted to feel good about what she wore.

She took matters into her own hands, searching for and finding clothing that made her happy. People around her noticed, and soon she was shopping for others, like a personal shopper.

From there, she started a mobile boutique, offering her growing clientele the chance to shop her selections at pop-up events. “Being a mobile boutique was hard,” Lilly says. “I look back now, and I’m really glad I took those bumps and bruises when I did.” But the physical labor of moving a boutique around town took a toll.