Born from experience: A new twist on senior housing

A Fort Lauderdale company moving into the Gulf Coast is looking to expand options for seniors who want the benefits of aging in place but the services they need to flourish in their new situation.


  • By Louis Llovio
  • | 2:30 p.m. August 4, 2022
  • | 0 Free Articles Remaining!
Jake Rothstein and Peter Badgley co-founded UpsideHōM, a Fort Lauderdale company that helps older people find a place to live and gets them the services they need.  (Courtesy photo)
Jake Rothstein and Peter Badgley co-founded UpsideHōM, a Fort Lauderdale company that helps older people find a place to live and gets them the services they need. (Courtesy photo)
  • Commercial Real Estate
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Jake Rothstein’s grandmother was living in a two-story home when caring for her husband, whose Alzheimer’s Disease was worsening, got to be too much. He needed to be in an assisted living facility that catered to memory care.

Rothstein’s grandparents had built the home for their retirement, but along with his grandfather’s problems, his grandmother had needed knee replacement surgery. It was difficult to get around, and she couldn’t take care of the maintenance.

 

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