Baseball team flexes marketing strength

Fort Myers baseball team moves forward with a new name and logo. It seeks to avoid mistakes other name-changers have made.

Stefania Pifferi. Team executive Bob Ohrablo hopes to leverage the Fort Myers baseball team's mascot, the Mussel Man, to dar more fans.
Stefania Pifferi. Team executive Bob Ohrablo hopes to leverage the Fort Myers baseball team's mascot, the Mussel Man, to dar more fans.
  • Strategies
  • Share

When the Class-A Advanced Affiliate of the Minnesota Twins kicks off its minor league baseball season April 9 at Hammond Stadium in Fort Myers, fans won’t just see some new players on the field. The entire team has a new name and look to better reflect its Southwest Florida home base.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news
Subscribe

Already subscribed? Sign in.

Latest News

  • March 12, 2026
Report: 2 Gulf Coast metros among top for migrating house hunters
  • March 12, 2026
Looking to future, SRQ CEO envisions more parking, vertiports
  • March 12, 2026
Aldi, Publix open three stores in a week across Tampa region
  • March 12, 2026
$38M affordable housing complex breaks ground in Tampa

Sponsored Content