Baseball team flexes marketing strength

Fort Myers baseball team moves forward with a new name and logo. It seeks to avoid mistakes other name-changers have made.

By Beth Luberecki
| 6:00 a.m. March 6, 2020
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Stefania Pifferi. Team executive Bob Ohrablo hopes to leverage the Fort Myers baseball team's mascot, the Mussel Man, to dar more fans.

Strategies

When the Class-A Advanced Affiliate of the Minnesota Twins kicks off its minor league baseball season April 9 at Hammond Stadium in Fort Myers, fans won’t just see some new players on the field. The entire team has a new name and look to better reflect its Southwest Florida home base.

In December the team announced its name change from the Fort Myers Miracle to the Fort Myers Mighty Mussels. The team dates back to 1926, when it was called the Fort Myers Palms. After it moved to Miami, it went through a variety of names; the team was called the Miami Miracle when it moved back to Fort Myers in 1992.