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Gym memberships are nice, but SunTrust Bank has a different kind of fitness and wellness in mind for a new employee benefits program.
It's called Momentum onUp, and it's designed to teach employees of any company, not just SunTrust, good financial habits. SunTrust is marketing the program to companies, which then make the curriculum, a combination of on-site sessions and online resources, available to employees. SunTrust's West Florida division has embraced the program, both internally and with clients.
“This creates an awareness of a solution to a problem that not many people know exists,” says Allen Brinkman, CEO of SunTrust's West Florida division. “As a culture in America, we don't spend enough time blocking and tackling on these issues.”
More than two dozen companies, national brands including Home Depot, Delta Airlines, Equifax and Waffle House, have signed up for the program, say bank officials. Topics the program covers include helping employees establish financial goals; start an emergency savings fund; and navigate expenses and spending habits.
SunTrust purchased the intellectual property of a leading employee program and hired the company's founder, financial expert Brian Ford, to build the Momentum onUp curriculum. The program is an extension of the onUp movement SunTrust launched in 2016.
Brinkman says the program works well because it offers real-life examples and solutions — not just for new and younger employees, but also for people in all stages of life. Even after less than a year, nearly everyone surveyed who has taken the program would recommend it to a peer, a big source of pride for Brinkman.
“This is the right thing to do and will help a lot of people,” Brinkman tells Coffee Talk. “It's one of the proudest moments of my career.”
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