Social Media Drives Foot Traffic
Recently, I spent a couple days at a conference in Miami. After hours, a group of us were looking for restau-rants and trendy hangout spots. None of us were local, though, and we did not know where to start our search. Google is okay, and Yelp can be help-ful but often misleading. We turned to social media. The traditional “Word of Mouth” is beginning to turn into that often hated “food pic”, which your friend posted on social media. Ultimately, we rifled through the social media accounts of some popular Miami based eateries: examined the number of followers, viewed photos posted by friends, and cross examined them with a few photos posted by the restaurant’s main account. VOILA, we chose the most promising looking restaurant. The process took the duration of a 15-minute Uber ride and it ended up being great. We were very pleased.
This experience provides a few key takeaways for retailers, developers and business owners. For retailers, it is important to utilize social media, post frequently, and view the oppor-tunity similarly to additional store frontage. Boutique retailers should post their fresh merchandise. Restau-rants should post their seasonal spe-cials. And, service tenants, like hair and nail salons, should post unique offerings, specials and differentiation points. It might seem minimal at first, but it will cause your product or offering to be top of mind for your current customer. Also, the fresh content will be helpful in attracting new customers searching the market. The best part is it’s free or relatively cheap in the grand scheme of marketing expenses.
As a developer and leasing profes-sional, it is important to take advan-tage of current trends to increase foot traffic and sales volume.